Do You Still Need a Business Website in 2021?
Times
are changing. And as more and more businesses rely on Shopify, Facebook, and
other online platforms, it begs the question…
Do you really still need a website for your
business?
It’s
a valid question and one that’s more complex than it might seem at face value.
In fact, you can see lots of businesses going the social media route without
investing time in building a website - they’re able to interact with clients,
all their relevant information is present and it’s true that more and more
people are using these portals to search for companies.
However,
it’s a mistake… and these are the
reasons why:
Think of Your Business’s Website as a Hub
If
you imagine all the different online presences your business has, then your website should be at the center of it
all.
Essentially,
your social media and other platform accounts should be designed to direct
visitors back to your website - it’s where you have the space and freedom to
showcase in full exactly what your business does.
With
this hub, you’re able to build an interconnected network that unites everything
you do online, whether it’s selling goods, promoting your services, or whatever
else.
And
more importantly…
You Have Complete Control
There’s
plenty of controversy about how social media platforms operate and the
algorithms they use. In recent times, even Facebook has come under fire for
deciding which posts users view, which means your business’s content could be
going unseen.
The
simple truth is this - your website is the only place where you have absolute
control over what gets posted and what gets seen by your visitors…
You
choose what images to present, you write the text content, and heck, you even
select the background color. In short, you’re able to construct the purest
version of how you want your business to be seen online, without being filtered
through a platform’s lens.
And
for exactly that reason, it’s vital that
you have a business website. No matter what policy changes happen on a
platform, you’ll always be in control of how your website looks, functions, and
is used.
But
there’s also a hidden feature of business websites that is truly a game
changer…
The Power of Email Marketing
One
of the major advantages to your company’s website is the power of email
marketing. Using newsletters and email campaigns is a proven winner, and is
only possible when you’re able to collect email addresses directly.
With
those email addresses, you’re able to maintain a database of both current and
potential future customers interested in your brand. So when you launch a new
product, add a new service, or just want to send an announcement, email is a
much more effective method of reaching your audience.
