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11/16/21

What You Can Do About Online Business Reviews

Let’s try an experiment…

Imagine that you’re browsing around on Yelp and come across Jack’s Burger Shack with the following two reviews:

“We ordered 4 burgers. When we brought them home - 2 out of 4 had HAIRS!!!”

“Excellent burger at a great price. Will be back again for sure!!!”

Now imagine that it’s a month later and you’ve got a craving for a burger - which review about Jack’s Shack are you going to remember?

That’s right, the negative one.

Bad reviews are hard to shake off and what’s worse, they’re the ones that stick with your business and affect your reputation. At the same time, there are things you can do to mitigate those negative reviews and maintain a good reputation online.

Respond… and Do It Quickly!

When you do get a negative review, one of the most important things you can do is respond.

However, how you respond is critical, and responding the right way can turn a bad review into a good opportunity. Consider this response to the bad review from above:

“Hi, this is Dan, the general manager. We’re extremely sorry for your negative experience at Jack’s Burger Shack last night and I want to make it right. Next time you want a burger, come in and ask for me. I’ll personally make sure we show you the exceptional food and service we’re known for.”

A few things to note about this response:

     It gives the business a personal face - Dan

     It’s posted the next day

     It does NOT question the diner’s negative experience

     It provides a solution to gain business from the client again

     It lets FUTURE CUSTOMERS know they’ll be taken care of

And that last one is truly worth its weight in gold.

Ask Your Customers for Good Reviews

In the same manner that you remember negative reviews more than positive ones, it’s harder to GET positive reviews as well.

But positive reviews do something special - they drown out the noise that negative reviews create. If a business has 100 reviews and only 1 is negative, your thought is that it’s an isolated incident. On the other hand, 1 out of 5 being negative gives you more cause for concern.

Don’t be afraid to ask customers who have positive experiences to leave reviews - they are extremely valuable.

Make Sure Service is NOT the Issue

One thing to keep in mind about potential customers reading reviews is that they’re as much evaluating your BUSINESS as they are your PRODUCT.

Even the best product gets bad reviews from time to time - that’s outside your control. But what’s inside your control is the service each person receives when they come into contact with your company.

A bad review that doesn’t like your product, but at least praises your customer service goes a long way. It lets other potential clients know that you’re a good company to do business with and positively influences their decision to buy from you.

If you are receiving bad reviews about your service, then it’s time to nip them in the bud by addressing the issues with the relevant parties. Remember this…

A person may take a risk on a questionable product from a good company, but few will buy from a bad company, regardless of how good the product is.

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