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11/16/21

Moving Your Business? Here’s What You Need to Do Online!

Going through a business move can be pretty stressful, and it’s not unusual for a few things to slip through the cracks…

Especially when it’s those little details about your online accounts, website, and social media. However, those details can be extremely important.

Whether you’re personally handling your business’s online presence or have a professional web service provider, it’s a good idea to make sure the following actions are being taken by someone when you move your business.

Action #1 - A Deep Dive Website Update

A moving website update is about more than just changing your address on the footer. You’ll also need to examine quite a few other areas:

     Page Meta Tags - Many businesses have a city name in their page meta titles and descriptions. If you’ve moved cities, these will obviously need to be updated.

     Embedded Maps - Reset the pin location for any embedded maps.

     Content Search and Replace - Every single page of your site (including blog posts) will need to have a search and replace done for your new address and/or city.

This website update can be prepared ahead of time and then pushed live when the move is complete.

However, for the next one, you’ll want to set some time aside to make the changes on the day of the move…

Action #2 - Google My Business, Social Media, and Directory Listings

You may know that Google Maps is quickly becoming one of the preferred ways to search for local businesses…

Well, what happens when your business has the wrong map location? I’ll tell you - you lose money!

Fortunately, updating your Google My Business listing is a quick fix that will also update your location on Google Maps, giving your potential visitors the right address details immediately.

In addition to Google My Business, you probably have a number of social media accounts and other directories where your business is listed. Be sure to change your details for:

     Facebook

     Twitter

     LinkedIn

     Instagram

     Apple Maps

     TripAdvisor

     Yelp

     Local Chamber of Commerce

     Angi

And anywhere else where your physical address is shown.

Action #3 - Let Everyone Know You Moved!

You’d be surprised just how many businesses fail to announce their new location and simply hope that their repeat customers will find them at their new address.

The good news is that there are several great ways to let people know you’ve moved, with social media being the most obvious. Instead of just making a standard post on your social media accounts, you might want to…

     Facebook - Post a video tour of your new location for a more engaging announcement.

     Twitter - Use tags to engage other members of your new area, like shouting out a local restaurant - “We just moved to 123 Main Street - Can’t wait to grab a slice at #DannysPizza!” This not only mentions your move, but gives you a chance to interact with other businesses in the community.

     Instagram - Use photo placement techniques to highlight your new location and make your account more visually appealing.

It should go without saying, but if you have an email or newsletter list, you’ll obviously want to send out an announcement email as well.

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